Partner with Marketing & Brand Manager to strategize, build, and execute email and SMS programs and campaigns that drive awareness and engagement in a shared services environment
Strategize, build, and ensure execution of end-to-end journeys and campaigns including targeting and segmentation, planning, executing, reporting, and optimization
Partner with Marketing & Brand Manager to mature digital marketing operations and align marketing strategies with digital tactics
Establish campaign KPIs and success metrics through deep understanding of business objectives, cross-functional team goals and relevant constraints
Provide ongoing metrics and reports to support marketing program/campaign effectiveness and ROI
Leverage work-planning automation tools to improve marketing processes and productivity to support a service organization (ex: Azure DevOps, ServiceNow, Smartsheet)
Help an already talented team transform into strategic, proactive business partners
Inspire, foster, and advocate for a culture of excitement and passion for marketing automation
Serve as an internal expert for CRM-driven marketing automation programs and platforms
Stay current on industry best practices and implement new features, functionality releases, advanced workflows, personalization, and innovative segmentations
Collaborate with marketing leadership to identify and implement scalable marketing automation processes to ensure flawless delivery of campaigns
In partnership with Marketing & Brand Manager and Director of City Services, drive consistent experiences across web, email, SMS, social, and call center experiences
Supervise the work and continued development of UX designers
Requirements :
Education requirement: Bachelor's Degree in Computer Science, Mathematics, Business, or a related field.
Experience Requirement: Three (3) years of professional level information technology work.
Education/Experience Equivalency: Two (2) years of the appropriate type and level of experience may be substituted for each required year of post-high school education.
Additional appropriate education may be substituted for the minimum experience